bestselling author Dan Ariely

Predictably Irrational

The Hidden Forces That Shape Our Decisions

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this groundbreaking New York Times bestseller, Dan Ariely challenges readers' assumptions about making decisions based on rational thought. Entertaining and surprising, the book unmasks the subtle but powerful tricks that our minds play on us and challenges the common beliefs that we behave in fundamentally rational ways.

Predictably Irrational Front Book Cover Predictably Irrational Side Book Cover Predictably Irrational Back Book Cover
Dan Ariely

About Dan

I do research in behavioral economics and try to describe it in plain language. These findings have enriched my life, and my hope is that they will do the same for you.

My immersive introduction to irrationality took place many years ago while I was overcoming injuries sustained in an explosion. The range of treatments in the burn department, and particularly the daily “bath” made me face a variety of irrational behaviors that were immensely painful and persistent. Upon leaving the hospital, I wanted to understand how to better deliver painful and unavoidable treatments to patients, so I began conducting research in this area.

I became engrossed with the idea that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns.

Once I realized that understanding decision-making can help me live in a better way, I started working on how to get all of us to use the same basic knowledge to improve our daily life.

Dan Ariely is a professor of psychology and behavioral economics at Duke University and a founding member of the Center for Advanced Hindsight.
He is the author of the bestsellers Irrationally Yours, Payoff, The Upside of Irrationality, The (Honest) Truth About Dishonesty, Dollars and Sense and Amazing Decisions. He is also a co-creator of the movie Dishonesty and the card game Irrational Game.

Stay connected with Dan

Publishing House Date Language
Matar Publishing House, Ltd. 06-Nov-06 Hebrew
Editorial Ariel, S.A. 24-Nov-06 Spanish
Rizzoli (Italy) 30-Jan-07 Italian
Flammarion SAS 30-Jan-07 French
Pokolenie Publishers 30-Jan-07 Russian
Columna 30-Jan-07 Catalan
Damm Forlag AB 01-Feb-07 Swedish
Droemersche Verlagsanstalt Th. Knaur Nachf. GmbH 02-Feb-07 German
Commonwealth Publishing Co., Ltd. 01-Mar-07 Chinese (Complex)
ChungRim Publishing 01-Mar-07 Korean
Alnari D O.O 03-Apr-07 Czech
PRAH S.R.O. 03-Apr-07 Czech
Dolnoslaskie 03-Apr-07 Polish
HarperCollins 10-Apr-07 English
Editora Campus Ltda 10-Apr-07 Portuguese
CITIC Press Corporation 01-Jun-07 Chinese (Simplified)
Business Contact 01-Aug-07 Dutch
Hayakawa Publishing 16-Aug-07 Japanese
WeLearn Co. Ltd. 05-Oct-07 Thai
Enalios Publications 05-Nov-07 Greek
PT Bhuana Ilmu Populer 09-Apr-08 Indonesian
Leader Summaries 11-Jun-08 Spanish
Kontentan Forlag 25-Sep-08 Swedish
BZD Yayin ve Iletisim Hizmetleri 05-Oct-08 Turkish
Alpha Books Co. 08-Oct-08 Vietnamese
Zagreb/V.B.Z. D.O.O. Za Trgovinu I Nakladnicku Dje 05-Feb-09 Croatian
Gabo Konyvkiado 22-Jun-09 Hungarian
Publica Com SRL 08-Jul-09 Romanian
Mladinska Knjiga Zalozba, D.D. 17-Jul-09 Slovene
Mann, Ivanov, Ferber Publishers 10-Sep-09 Russian
NSM Media Publishers 24-May-10 Bulgarian
DC Books 01-Dec-10 Malayalam
Hermes Publishers- Estonia 01-Dec-11 Estonian
Flammarion SAS 12-Apr-12 French
CITIC Press Corporation 15-Dec-12 Chinese (Simplified)
PRAH S.R.O. 21-Feb-13 Czech
Dolnoslaskie 11-Jul-13 Polish
ChungRim Publishing 01-Mar-14 Korean
Commonwealth Publishing Co., Ltd. 01-Mar-14 Chinese (Complex)
Jarir Bookstore 09-Jun-14 Arabic
Publica Com SRL 09-Jul-14 Romanian
Matar Publishing House, Ltd. 01-Jan-15 Hebrew
Optimist Yayim ve Dagitim San. Tic. Ltd. 18-Mar-15 Turkish
Premedia Group, S.R.O. 14-Apr-15 Slovak
Nota Bene 15-Dec-15 Georgian
Natur & Kultur 15-Nov-16 Swedish
Human Study Center, Ltd. 01-Mar-17 Lithuanian
Smak Slowa Wydawnictwo- Anna Switajska 12-Jun-17 Polish
Old Lion/Vydavnytstvo Starogo Leva Ltd. 15-Dec-17 Ukrainian
WeLearn Co. Ltd. 01-Jan-18 Thai
ProgresGuru 13-Feb-18 Czech audio
PRAH S.R.O. 22-Feb-18 Czech
AB Publishing/Creative Job LLC 01-Apr-18 French
Alpina Publishers 15-Jun-18 Russian
PT Serambi Ilmu Semesta 25-Jul-18 Indonesian
ChungRim Publishing 01-Oct-18 Korean
Alpha Books Co. 10-Oct-18 Vietnamese
Sextante Editora/GMT Editores Ltda. 01-Dec-18 Portuguese (Brazil)
Editorial Ariel, S.A. 01-Jan-19 Spanish
Edicoes ASA II S.A. 22-Apr-19 Portuguese (Portugal)
Minerva Kustannus Oy 19-Apr-21 Albanian
Predictably Irrational Book cover in Israel
Israel
Predictably Irrational Book cover in India
India
Predictably Irrational Book cover in Japan
Japan
Predictably Irrational Book cover in Bulgaria
Bulgaria
Predictably Irrational Book cover in China
China